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Keywords: SMEs marketing
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 221–241.
Published: 15 March 2022
..., in particular (Stokes, 2000b). Entrepreneurial marketing Start-ups Entrepreneurs SMEs marketing Marketing management Technology-based firms It is nothing new that every company that wants to stay in business must engage in some kind of marketing behaviour (Carson, 1985). However, not every...
