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Keywords: Scaling
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 186–206.
Published: 03 June 2026
...Shelby Renee Meek; April Sledge Purpose This study aims to examine how high-growth firms (HGFs) adapt their strategic communication as they scale and approach major valuation milestones. Specifically, it investigates how ventures’ public value orientations shift as they near the $1-billion...
