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Keywords: Self-monitoring
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 477–499.
Published: 28 February 2023
...Saïd Aboubaker Ettis Purpose People differ in the extent to which they dispositionally monitor their projected images, expressive behavior and self-presentation according to the contingencies of the situations. Building on Snyder’s self-monitoring theory, this paper aims to assess the influences...
