Keywords: Service ecosystems
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 323–340.
Published: 12 October 2018
.... The purpose of this paper is to develop a theoretical framework for understanding the role of customers in EEs. Design/methodology/approach This paper integrates work on the service-dominant logic and service ecosystems with entrepreneurship research to theorize about the influence of customers in small...

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