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Keywords: Service-dominant logic
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (1): 103–126.
Published: 10 November 2022
... 19 01 2022 05 09 2022 02 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Service-dominant logic Institutions Marketing/entrepreneurship interface Sustainability Luxury marketing Strong vs weak sustainability...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (1): 70–98.
Published: 26 March 2018
...Jukka Ojasalo; Katri Ojasalo Purpose The purpose of this study is to develop a service logic oriented framework for business model development. “Service logic” covers the basic principles of the three contemporary customer value focused business logics: service-dominant logic, service logic...
