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Keywords: Small business
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 431–454.
Published: 16 February 2023
... Competitive positioning Entrepreneurial marketing Small business Small- and medium-sized enterprise Marketing strategy Market orientation Brand orientation You say: customers should find us hot. I say: customers should come and sign on the dotted line. (Statement from one of our study...
