... of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Brand identity Culture Small enterprises M31 L26 Z13 Language has become a crucial element in brand naming, particularly in the era of expanding global business operations. This study examines the ontological...

... Rural Small enterprises RQ3. Do urban (rural) businesses use social media more (or less) than their counterpart? There are some limited differences in how consumers use the internet between rural and urban areas. Overall, urban residents use the internet more than do rural...

... to the concept of “CM”. Jonathan H. Deacon can be contacted at: jonathan.deacon@newport.ac.uk © Emerald Group Publishing Limited 2011 Entrepreneurship Marketing Small enterprises Entrepreneurial marketing Entrepreneurial phenomena Methodological issues Small firms Sociolinguistics...

... Publishing Limited 2010 Entrepreneurialism Marketing Communication technologies Small enterprises Web 2.0 is an increasingly much discussed subject in the business management (Jones et al., 2009 ; Jones and Iredale, 2009) and social sciences (Beer and Burrows, 2007 ; Beer, 2008...

... sector of WEB and WEB 2.0 as potential business tools, there are potentially huge practical implications stemming from meaningful research outcomes. Originality/value Comments are original thought based on many years' research and practice in the SB marketing/entrepreneurship interface. Small...

... into the analysis. In a small way, with a sample of entrepreneurs interviewed in 2001 and 2006, a study by Kirkwood (2009) has initiated this process by looking at growth in service firms from a longitudinal perspective. © Emerald Group Publishing Limited 2009 Business development Small enterprises...

... retention tactics, and changing service offers to foster the customer experience. © Emerald Group Publishing Limited 2007 CRM (Customer Relationship Management) Small enterprises Customer relations Developing a Process to Enhance Customer Relationship Management for Small Entrepreneurial...