...Masoud Karami; Mokter Hossain; Arto Ojala; Nikan Mehrara Purpose Resource mobilization and technology adoption by small firms are mainly studied separately, although considering them together is crucial for understanding how resources are accessed and mobilized to address uncertainty. Moreover...

... (Ratten, 2021). The pandemic, being unique, presented an opportunity to investigate ER in an emerging country like India (Rapaccini et al., 2020). Crisis Entrepreneurial resilience Small firms Pandemic SME Small and medium enterprises ER Entrepreneurial resiliency...

...Aodheen McCartan Purpose The purpose of the paper is to advance knowledge of small firm performance by explicating how networking helps small firms carry out marketing and perform better. Design/methodology/approach An online survey of small firm owner-managers in a regional economy of the UK...

... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Small firms Entrepreneurial marketing Technology led strategy Agile marketing Growth hacking Technology start-ups Although investment firms believe that the UK is a hub for emerging high...

... – that is: the language and the associated meaning of words used in a highly socialised setting such as a small firm and articulated through conversation. Design/methodology/approach A conceptualisation of the components of CM are proposed based upon a critical review of pertinent literature and the development...

... and to evaluate the role of innovation in relation to small businesses. Owner‐managers Business planning Innovation Small firms © Emerald Group Publishing Limited 2006 ...

... dimension to the more commonly debated role of personal contact networks in the success of entrepreneurial small business. © MCB UP Limited 2002 Cluster analysis Small firms Innovation Cluster Theory and the Small Business 206 - 228 Cluster Theory and Practice: Advantages for the Small...

...Paul Lewis Reynolds The entrepreneurial marketing paradigm is open to several interpretations. One such is that we should consider, in particular, the behaviour of small firms, and in particular, small entrepreneurial firms; another interpretation is to argue for the building of a completely new...

... of alternative perspectives, and ultimately the formation of competing paradigms of marketing enquiry. Small firm marketing research shows that theories of networking, creativity, opportunity recognition and word of mouth marketing are much more valid in terms of their explanation and understanding of how...

... factors. The case study indicates that word of mouth strategies benefit from research to find out which customers are recommending the business, what they are recommending about the business and what prompts them to do so. © MCB UP Limited 2002 Small firms Owner‐managers Relationship...

...Aodheen O’Donnell; David Carson; Audrey Gilmore The concept of co‐operation amongst competitors has been considered for some time in the marketing literature generally, and in the small firm marketing literature specifically. However, despite the recognition that small firms do co‐operate...

... results, some useful indications and practical lessons concerning the relationships between marketing/entrepreneurship and innovation in small innovative firms are discussed. © MCB UP Limited 2001 Small firms Knowledge management Innovation Managing the m/e interface in small knowledge...

...Ian Chaston Adopting an entrepreneurial orientation is accepted as strategy through which to improve the performance of small firms. The management of innovation literature indicates that firms seeking to survive in rapidly changing and/or highly competitive markets are being advised to consider...