... and family-owned SMEs Small to medium-sized enterprises Family firms performance Entrepreneurial orientation (EO) is considered a fundamental concept in entrepreneurship and strategic orientation literature (Aftab et al., 2024 ; Manigandan and Raghuram, 2024). EO reflects a firm’s...

...Rosalind Jones; Zubin Sethna; Andrew McAuley Purpose The purpose of this paper is to offer a perspective on the economic performance of small to medium‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship. Design/methodology/approach A wide ranging narrative...

...' performance. Most entrepreneurial marketing (EM) advantages are found in small to medium‐sized enterprises (SMEs) and in turbulent environments, that is why, sometimes EM is applied in its constrained form; being the EM definition, a not‐resolved issue. Nevertheless, EM may be used by all sorts of firms...

...Simone Guercini Purpose The purpose of this paper is to examine the contribution that the study of heuristic processes can make to a better understanding of the gap between marketing theory and practice, particularly in small and medium‐sized enterprises (SMEs). The term entrepreneurial marketing...

... Malaysia Malaysia Small to medium‐sized enterprises Marketing Tourism Marketing is generally about selling a product, and each tourist destination has different product attractions. According to Krippendorf (1987) , environmentally sound holidays are a popular choice among tourists. At present...

.... Branding was often seen as the province of business‐to‐consumer (B2C) products. But in reality, the role of brand in business‐to‐business (B2B) market is also important. B2B sector is fiercely competitive in nature and in the recent past a strong need has been felt by small to medium‐sized enterprises...

...Nelson Oly Ndubisi; Khurram Iftikhar Purpose The purpose of this paper is to investigate the relationship between entrepreneurship, innovation and quality performance in small and medium‐size enterprises (SMEs), and if such relationships differ between the two groups of enterprises. Design...

...Paul Harrigan; Elaine Ramsey; Patrick Ibbotson Purpose Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper is to present research evidence on the impact of internet‐based...

...Mohammad Suleiman Awwad; Hanane Kada Ali Purpose The purpose of this paper is to examine the effect of managers' emotional intelligence, organizational climate and employees' creativity on industrial small to medium‐sized enterprises' (SMEs') entrepreneurial orientation. Design/methodology...

...Sussie Morrish; Audrey Gilmore Purpose The purpose of this paper is to consider marketing and its relevance to entrepreneurs and small to medium‐sized enterprises (SMEs), and how entrepreneurs and SMEs owner/managers adapt and use marketing for their specific requirements during the life...

...Sheilagh Resnick; Ranis Cheng; Clare Brindley; Carley Foster Purpose This study aims to explore the role of marketing in small and medium‐sized enterprises (SMEs) and to consider how amendments can be made to the UK higher education (HE) teaching curriculum to inform marketing teaching...

... activities, which lie at the boundary between the traditional functions of the firm. Design/methodology/approach A model is proposed and tested using a heterogeneous sample of 316 Canadian small and medium‐sized enterprises, where PM mediates the relationship between MO and firm performance. Data were...

... marketing, or marketing courses such as brand development and management. © Emerald Group Publishing Limited 2010 Marketing strategy Brands Entrepreneurialism Dairy products Small to medium‐sized enterprises The mid‐summer heat had its grip on the young and old citizens of York County...

.../entrepreneurship interface research and provides an abundant source of ideas for future research. © Emerald Group Publishing Limited 2010 Small to medium‐sized enterprises Entrepreneurialism Marketing theory Conferences Business formation The meeting was held in Charleston at the College...

...Andrew McAuley Purpose The purpose of this paper is to analyse the past decade's research into small‐ and medium‐sized enterprises, internationalisation 1999‐2009 and compare the findings to a previous review 1989‐1998 to see if research directions suggested then have been followed...

...Rosalind Jones; Jennifer Rowley Purpose This research paper seeks to contribute to discussions at the marketing and entrepreneurship interface from the small to medium‐sized enterprise (SME) perspective, in particular to further developments in the entrepreneurial marketing (EM) literature...

.... It is hoped that the discussions will be of value to academics and practitioners alike. Worldwide web Internet shopping Entrepreneurialism Purchasing Small to medium‐sized enterprises The work presented below examines the marketing developments since 1992 at the interface of information...