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Keywords: Small- and medium-sized enterprise
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 431–454.
Published: 16 February 2023
... of positioning to small- and medium-sized enterprises (SME) companies to explore how SME entrepreneurs understand and approach the positioning of their company, and what differences exist compared to large companies and brands. Design/methodology/approach Using a qualitative research approach, this study...
