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Keywords: Social entrepreneurs
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 436–458.
Published: 04 August 2025
... and support programmes can incorporate these PsyCap components and implement marketing strategies to enhance hope and resilience. Originality/value The novel role of hope and resilience as mediators between EI and EA is highlighted to assist prospective commercial as well as social entrepreneurs...
