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Keywords: Social media/digital marketing
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Journal Articles
A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 393–409.
Published: 24 March 2023
.... The findings suggest that future researchers should explore the subtopics of EM education, legitimation, entrepreneurial networking and social media/digital marketing within the EM domain. Originality/value Bibliometric analysis and text mining are relatively new methods with which to study the EM research...
