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Keywords: Start-up
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Journal Articles
Enhancing legitimacy through network attention: a guide for nascent entrepreneurs and start-ups
Open Access
Journal of Research in Marketing and Entrepreneurship (2025) 27 (4): 461–473.
Published: 22 August 2025
...Tayyab Amjad Purpose Business discontinuation rate among entrepreneurial start-ups is tremendously high due to the liability of newness faced by nascent entrepreneurs. The purpose of this paper is to examine how nascent entrepreneurs can utilize entrepreneurial networks to build legitimacy...
Journal Articles
Navigating start-ups: a qualitative exploration of causal and effectual decision-making in entrepreneurial marketing
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2025) 27 (2): 206–231.
Published: 09 July 2024
...Luca A. Breit; Christine K. Volkmann Purpose This study aims to enrich the field of entrepreneurial marketing (EM) by examining decision-making processes in the unique context of start-up ventures. To do so, it extends research on the distinct EM dimensions to the behavioral context by revealing...
