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Keywords: Strategic orientation
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Journal Articles
Entrepreneurial orientation and market orientation: Systematic literature review and future research
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 292–322.
Published: 02 October 2018
.../Covin and Slevin is predominant in the study of EO, and that entrepreneurial firms generally perform better than firms that are conservatively managed (Rauch et al., 2009 ; Wales et al., 2013). Entrepreneurship Strategic orientation Entrepreneurial orientation Market...
Journal Articles
Marketing orientation, strategic orientation and their synergistic impact on business performance: A case of SMEs in emerging context (India)
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 27–52.
Published: 11 July 2016
...Hardeep Chahal; R.C. Dangwal; Swati Raina Purpose The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role of entrepreneurial qualification (moderating) and SO (mediating) in MO...
