Keywords: Strategic orientation
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Journal Articles

Entrepreneurial orientation and market orientation: Systematic literature review and future research

Héctor Montiel-Campos
Journal: Journal of Research in Marketing and Entrepreneurship
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 292–322.
https://doi.org/10.1108/JRME-09-2017-0040
Published: 02 October 2018
.... Héctor Montiel-Campos can be contacted at: hector.montiel@udlap.mx 25 09 2017 01 06 2018 17 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Strategic orientation Entrepreneurial orientation Market...
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Journal Articles

Marketing orientation, strategic orientation and their synergistic impact on business performance: A case of SMEs in emerging context (India)

Hardeep Chahal, R.C. Dangwal, Swati Raina
Journal: Journal of Research in Marketing and Entrepreneurship
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 27–52.
https://doi.org/10.1108/JRME-03-2016-0004
Published: 11 July 2016
...Hardeep Chahal; R.C. Dangwal; Swati Raina Purpose The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role of entrepreneurial qualification (moderating) and SO (mediating) in MO...
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