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Keywords: Success
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (1): 122–138.
Published: 02 June 2021
...Mauvalyn Manzia Bowen Purpose The purpose of this paper is to assess the motivations and challenges faced by three groups of micro and small entrepreneurs in Jamaica, as well as factors that might contribute to their success. Success was operationally defined in the study as profit. Design...
