...Pramod Chandra Purpose Drawing on the extant literature that suggests marketing imperfections are an opportunity to create and establish a foundation for sustainable entrepreneurial prospects and sustainability, this study aims to delineate a marketing mix strategy for Indian medicinal...

...Attila Pohlmann; Diego Grijalva; Fabrizio Noboa; Johanna Andrango Purpose Associated with status, excess and wastefulness, the consumption of luxury is perceived as the antithesis to sustainable development. Entrepreneurs create business cases to mediate positive sustainability changes, which...

... purchases. Benjamin Garner can be contacted at: bgarner3@uca.edu 14 05 2020 14 09 2021 09 05 2022 28 06 2022 01 08 2022 02 08 2022 This paper inhabits the intersection of digital communications, branding, nonprofit organizations and sustainable communities...

...David J. Hansen; Javier Monllor; Leslie McMurchie Purpose The purpose of this exploratory study is to examine the development of entrepreneurial opportunities within the context of environmentally‐sustainable business. The “4P” creativity framework (person, process, press/situation, and product...