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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (2): 201–205.
Published: 05 March 2025
...Fabian Eggers; Rouven Seifert; Wesley Maxwell Friske Purpose This editorial, written by the guest editors, introduces the special issue on entrepreneurial marketing, technology, and transformative change. The guest editors provide background information about the theme of the special issue...
