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Keywords: Technology adoption
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 642–667.
Published: 25 September 2024
...Masoud Karami; Mokter Hossain; Arto Ojala; Nikan Mehrara Purpose Resource mobilization and technology adoption by small firms are mainly studied separately, although considering them together is crucial for understanding how resources are accessed and mobilized to address uncertainty. Moreover...
