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Keywords: Technology led strategy
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (2): 163–179.
Published: 29 November 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Small firms Entrepreneurial marketing Technology led strategy Agile marketing Growth hacking Technology start-ups Although investment firms believe that the UK is a hub for emerging high-growth...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (1): 99–120.
Published: 26 March 2018
... the concept of BM more relevant by including the competition issue are discussed followed by conclusion. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Business model Coopetition Competitive strategy Netflix Technology led strategy...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2001) 3 (2): 82–96.
Published: 01 July 2001
... of marketing strategies of entrepreneurial technology firms at two points‐in‐time – 1989 and 1998. © MCB UP Limited 2001 Corporate strategy Technology led strategy Marketing Temporal Issues: The High Technology Case 82 - 96 TEMPORAL ISSUES RELATED TO MARKETING AT THE ENTREPRENEURSHIP INTERFACE...
