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Keywords: Technology start-ups
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (2): 163–179.
Published: 29 November 2019
... experts (senior professionals working for growth hacking agencies) and individual growth hacking practitioners who work for technology start-ups based in the UK. Interviews included the use of dimension cards with key growth hacking terms to act as visual cues to facilitate focus and prompt reflection...
