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Keywords: Thematic analysis
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 228–256.
Published: 16 October 2023
..., the systematic literature review reported herein covers 207 peer-reviewed journal articles published after the “Charleston Summit” over 12 years (2010–2021) and details their contributions based on descriptive and inductive thematic analysis. Findings First, a descriptive analysis illustrates recent...
