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Journal Articles
Unravelling the unarticulated: SME managers and the role of tacit expertise in marketing
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Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 65–78.
Published: 23 April 2020
...Barry Ardley; Sanngarri Naikar Purpose The purpose of this paper is to understand the role played by tacit knowledge in marketing decision making in small and medium-sized enterprises (SMEs) and to extrapolate the ramifications, in terms of practice and theory generation. Design/methodology...
