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Keywords: Tie strength
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 338–362.
Published: 24 March 2025
...Sebastian Robledo; Diana-Carolina Gil-Silva; Eduardo-Jose Villegas-Jaramillo; Carlos Osorio Purpose This study aims to explore the mediating roles of monetary incentives and tie strength in the relationship between satisfaction and the word-of-mouth (WOM) process within a multilevel marketing (MLM...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 690–715.
Published: 03 October 2024
...., 2023). Network capabilities Tie strength Sales performance Social capital Entrepreneurial marketing Entrepreneurial marketing (EM) has been a focus of research for over 30 years, attracting interest from both entrepreneurship and marketing scholars (Alqahtani and Uslay, 2022 ; Crick...
