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Keywords: Tourism operator
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (2): 164–183.
Published: 12 October 2012
... nature, and being innovative in their management approach. In conjunction with this, they conform to the definition of an entrepreneur given by Kuratko (1995) as: Mastura Jaafar can be contacted at: masturaj@usm.my © Emerald Group Publishing Limited 2012 Tourism operator...
