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Keywords: United Kingdom
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Journal Articles
Entrepreneurial groups in Ireland and Wales: A preliminary typology of entrepreneurs using a marketing segmentation approach
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2012) 14 (2): 184–198.
Published: 12 October 2012
.... Satisfaction with a network will influence its overall success, and thus is a key factor to consider when investigating roles in networks. © Emerald Group Publishing Limited 2012 Networks Centrality Trust Entrepreneurs Market segmentation Cluster analysis Entrepreneurialism United Kingdom...
Journal Articles
Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2012) 14 (1): 40–64.
Published: 06 July 2012
...‐sized enterprises United Kingdom Customer relationship management (CRM) is, essentially, managing relationships with customers. The principal reason for maintaining and managing relationships with customers is that it generates customer loyalty and therefore retention (Gummesson, 1994 ; Hunt...
Journal Articles
Aligning teaching and practice: a study of SME marketing
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 37–46.
Published: 12 July 2011
... business ownership, which can inform marketing teaching and learning in the HE sector. © Emerald Group Publishing Limited 2011 Small to medium‐sized enterprises Marketing Teaching curriculum Higher education Practice United Kingdom Although research on small and medium‐sized...
Journal Articles
Growing the micro‐enterprise: observations from the craft sector
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Journal of Research in Marketing and Entrepreneurship (2009) 11 (1): 22–31.
Published: 18 December 2009
... Entrepreneurs Crafts United Kingdom The majority of arts and craft entrepreneurs have growth aspirations, with more than half indicating a preference to grow their business moderately or substantially. The expressed desire for substantial growth ranges from 14 per cent to 36 per cent across...
