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Keywords: United Kingdom
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (2): 184–198.
Published: 12 October 2012
.... These are defined as benefiters, doubters, communicator, and leaders. Networks Centrality Trust Entrepreneurs Market segmentation Cluster analysis Entrepreneurialism United Kingdom Ireland Anderson and Narus (1990) suggest that conflict resolution will be necessary for any successful...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (1): 40–64.
Published: 06 July 2012
... et al., 2003). Marketing SME e‐CRM Internet Small to medium‐sized enterprises United Kingdom Customer relationship management (CRM) is, essentially, managing relationships with customers. The principal reason for maintaining and managing relationships with customers...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 37–46.
Published: 12 July 2011
... education Practice United Kingdom Although research on small and medium‐sized enterprise (SME) marketing has increased in recent years, existing findings have not been reflected in the UK's higher education (HE) teaching curriculum. Large organisational models applied to small firms setting have...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2009) 11 (1): 22–31.
Published: 18 December 2009
... clustered in London and the South East (Department for Business Enterprise and Regulatory Reform, 2008). Business development Small enterprises Entrepreneurs Crafts United Kingdom © Emerald Group Publishing Limited 2009 Clearly, there are many factors that determine whether...
