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Keywords: Value creation process
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 79–92.
Published: 15 May 2020
... of the practice-based interface of these two disciplines. The case focuses on the vision of two entrepreneurs and how they use the value creation process of opportunity recognition, evaluation and development to design a consulting service for Canadian firms that want to do business in China. It also provides...
