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Keywords: Word of mouth
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Journal Articles
Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
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Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 338–362.
Published: 24 March 2025
...Sebastian Robledo; Diana-Carolina Gil-Silva; Eduardo-Jose Villegas-Jaramillo; Carlos Osorio Purpose This study aims to explore the mediating roles of monetary incentives and tie strength in the relationship between satisfaction and the word-of-mouth (WOM) process within a multilevel marketing (MLM...
