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Keywords: fsQCA
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Journal Articles
Journal of Research in Marketing and Entrepreneurship 1–23.
Published: 05 October 2026
... entrepreneurship fsQCA Nigeria In developing countries, entrepreneurship is seen as crucial for fostering innovation and addressing social issues such as poverty, inequality and institutional voids (de Sousa-Filho et al., 2020). It helps drive development by generating innovative ideas...
Journal Articles
Social media utilization in SMEs: a configurational analysis based on institutional theory and UTAUT
Journal of Research in Marketing and Entrepreneurship 1–26.
Published: 21 September 2026
.../approach Data were collected from 204 SME owner-managers and analyzed using fuzzy-set qualitative comparative analysis (fsQCA) to identify multiple configurations associated with high and low levels of social media marketing utilization. Findings The analysis reveals four configurations associated...
