... Sustainable practices Consumer behavior Environmental impact Social media Understanding this context requires adopting a multilevel conceptualization that considers micro, meso and macro levels, each contributing distinctly to the value co-creation process (Chandler and Vargo, 2011). The micro...

... measurement, improvement strategies and the influence of sustainability on consumer behavior and brand perception. Statistical analyses, including regression and factor analysis, are conducted to establish key relationships. Findings The results indicate that Bangladeshi businesses increasingly prioritize...

... actionable guidance for businesses and policymakers to encourage more sustainable consumer behavior in the fashion industry. © Louisa von der Assen and Luca Schellhaas. 2025 Louisa von der Assen and Luca Schellhaas Published by Emerald Publishing Limited. This article is published under the Creative...