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Keywords: Social media
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Journal Articles
Journal of Responsible Production and Consumption (2025) 2 (1): 569–596.
Published: 16 September 2025
... communication and stakeholder’s collaborations and food waste communications strategies across multiple levels. Design/methodology/approach This study develops a conceptual framework using qualitative methods. It examines 1,560 social media posts from 20 European food brands, applying a hybrid approach...
