...Louisa von der Assen; Luca Schellhaas Purpose This study aims to identify and analyze the key factors that influence German consumers’ intention to purchase sustainable fashion, with particular attention to the well-documented attitude–behavior gap. The research focuses on the core constructs...

... is their awareness of sustainable fashion consumption and disposal of used clothes? Design/methodology/approach An online questionnaire was sent to nearly one thousand e-mails. A database was formed with 182 complete answers to 13 questions concerning consumer behavior toward sustainability, especially clothing...