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Keywords: Theory of planned behavior
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Journal Articles
Journal of Responsible Production and Consumption (2025) 2 (1): 400–423.
Published: 04 August 2025
... of the theory of planned behavior (TPB) – attitude, subjective norm and perceived behavioral control – along with individual factors like knowledge and perceived consumer effectiveness, and situational factors such as price and availability. Design/methodology/approach The research is grounded in the TPB...
