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While the general trend in the UK is towards an increase in female owned small businesses, during the last few years the number of North West of England businesses owned by women has fallen by 12.5 per cent. Aims to investigate the barriers preventing women from entering into growth businesses in the North West. The research included discussions with 12 service providers as well as in‐depth interviews and focus groups with 99 potential and established female business owners. The main barriers blocking women’s ownership of small businesses involved the widely held stereotype of business owners as “white, middle class, males”, cultural differences, a shortage of premises for new businesses and the lack of appropriate childcare.

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