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Purpose

This paper aims to explore stakeholder involvement in, and expectation of, entrepreneurship education in UK higher education institutions (HEIs).

Design/methodology/approach

Longitudinal telephone surveys were conducted annually over an eight‐year period (2000 to 2007) to document and analyse 336 respondents' involvement in, and expectation of, entrepreneurship education in UK HEIs.

Findings

The results indicate that stakeholder involvement in entrepreneurship education is explicit, widespread and linked to ongoing educational developments that have radically transformed management structures and accountability at all levels of the UK educational system. Stakeholders' expectations are equally complex and varied, reflecting a heterogeneous range of individual, group and community needs.

Practical implications

The findings provide valuable insights into entrepreneurship education for students, university staff, policy makers and other stakeholders. Government could use the results of this research study to ensure that relevant policies and initiatives reach the targeted sector in a focused and cost‐efficient manner.

Originality/value

This study provides an original and empirically rigorous insight into stakeholder involvement in, and expectation of, entrepreneurship education in UK HEIs. It provides valuable longitudinal data for a wide range of stakeholders involved in entrepreneurship education in the UK.

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