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Purpose

This paper aims to investigate UK based, family‐owned, Asian firms' motives for internationalising.

Design/methodology/approach

This paper reports on eight interviews with the key decision‐makers in UK based, Asian, family‐owned firms.

Findings

Differences were found between two groups of firms: first, “internationally oriented Asian entrepreneurs” were those whose manufacturing operations were based in the UK but whose businesses were involved in overseas sales; second, “transnational entrepreneurs” were those who operated in two socially embedded environments and leveraged their family's resources in their country of origin in order to serve overseas markets.

Originality/value

The contribution of this paper is that it offers socio‐cultural insights into issues that motivated these firms to internationalise and especially those that outsourced operations to the Indian sub‐continent.

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