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There is a tendency to associate business “closure” with business “failure”, confusing owners that close a business with ‘unsuccessful’ entrepreneurs. This article reports on a study into the experiences of business owners who have left their business. Three stages of research, including interviews and a postal questionnaire, tracked businesses that closed, what the owners did next and what they learned from the experience. The results suggest that some common assumptions need challenging in order to remove the stigma from closing down a business. The overall conclusion is that the closure process can represent a positive, learning experience. Even owners who have had unsuccessful ventures are motivated and more able to make it work next time because of lessons learned. This provides further support for the concept of the serial entrepreneur.

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