Keywords: Banking
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Journal Articles
Journal Articles
Journal Articles
Journal of Small Business and Enterprise Development (2009) 16 (4): 615–627.
Published: 23 October 2009
...Lars Silver; Fatima Vegholm Purpose This paper aims to emphasise the theory of adaptation in the analysis of banks' ability to meet the needs of their SME customers. This analysis involves examining the interaction process between the two parties, determining how the role of bankers is perceived...

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