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Keywords: Beer
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Journal Articles
Journal Articles
Journal of Small Business and Enterprise Development (2022) 29 (3): 441–460.
Published: 18 November 2021
... entrepreneurial firms selling an experience good making it an ideal study setting. Using online beer reviews, the authors examine how perceptions of beer quality and the size of brewery production influence entrepreneurial success of microbreweries and brewpubs. Design/methodology/approach Using data from...

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