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Keywords: Big data analytics
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Journal Articles
Journal of Small Business and Enterprise Development (2024) 31 (8): 22–46.
Published: 09 October 2023
...Andrea Ciacci; Lara Penco Purpose The literature mainly concentrates on the relationships between externally oriented digital transformation (ExtDT), big data analytics capability (BDAC) and business model innovation (BMI) from an intra-organizational perspective. However, it is acknowledged...
