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Keywords: Breweries
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Journal Articles
Journal of Small Business and Enterprise Development (2022) 29 (3): 441–460.
Published: 18 November 2021
...Jose Manuel Fernandez; Stephan F. Gohmann Purpose Most studies of entrepreneurial failure do not have good measures of consumers' perceptions of product quality. As a result, perceived quality in entrepreneurial success is often omitted. The craft brewery industry is comprised of small...
