... Socialwashing Cause-related marketing Case study Chiara Ferragni University of Pisa Project no. PRA_2022_6 Funding: This work was supported by University of Pisa (Project no. PRA_2022_6). Corporate social responsibility (CSR) communication has long been recognised as a key...

...Adrian Ade; Börje Boers Purpose Today's business environment is marked by relentless uncertainty. This German case study aims to investigate how non-financial and individual drivers shape family business entrepreneurs' assessment of the business environment. We adopt the two theoretical...

... remove this barrier based on cooperative bank's characteristics and geographic proximity to SMEs. Understanding the interplay between these financial actors and firms can contribute to a better support of SMEs development. Design/methodology/approach The results are based on a case study of eight...

... social cause. However, over time involved firm may pursue commercial interests. Research limitations/implications The study utilizes a qualitative case study approach to examine the issues. This may have implications on generalizability of study findings. Further, the sample is limited to small firms...

..., and digitalization enables flexibility. Practical implications Building on the results of the case studies, this research identifies relationships between digitalization, business growth and strategic flexibility. Originality/value This paper contributes to the growing literature on digitalization, providing...

... context. This research adopts the case study strategy, focusing on Italian rural CEs. Findings The HumEnt approach, which takes into account both economic and non-economic and altruistic values of entrepreneurs, turned as better suited – compared to other approaches – to explain why people try to make...

... of psychological ownership, accounting for its development over time in a Swedish e-commerce company. By applying a case study methodology, conclusions are drawn from a vast amount of archival data and interviews. The empirical material covers the transition from a founder-run, family-owned to a first foreign...

... Senaratne can be contacted at: chaminda.senaratne@northumbria.ac.uk 03 04 2018 30 05 2018 04 07 2018 26 07 2018 Case study Exploration Exploitation Organizational ambidexterity UK high-tech SMEs Organisational ambidexterity is grounded in March’s (1991) work...

..., and to highlight factors that influence this e-commerce innovation. Design/methodology/approach An interpretive and qualitative case study approach was adopted as a methodological foundation in a firm pseudo-named, myBot. The study employed the contextualism theory as a meta-theoretical framework...

.... Design/methodology/approach A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were...