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Keywords: Case study research
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Journal Articles
Journal of Small Business and Enterprise Development (2023) 30 (3): 567–586.
Published: 27 April 2022
... on the emerging HEO themes, the study contributes to the literature opening the way toward the building of an all-encompassing HEO measurement scale. Sustainability Measurement scale Case study research Humane entrepreneurial orientation This study uses the case-study method (Yin, 2018...
Journal Articles
Journal of Small Business and Enterprise Development (2012) 19 (4): 712–728.
Published: 26 October 2012
...‐sized enterprises Marketing Software industry Case study research Success and failure Critical success factors Business performance Business failures This study explores the success and failure of two similar small software technology firms from a marketing perspective. The aim...
