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Keywords: Cause-related marketing
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Journal Articles
Authenticity as a double-edged sword in female digital entrepreneurship: the case of Chiara Ferragni
Journal of Small Business and Enterprise Development (2026) 33 (3): 553–575.
Published: 13 February 2026
... Socialwashing Cause-related marketing Case study Chiara Ferragni University of Pisa Project no. PRA_2022_6 Funding: This work was supported by University of Pisa (Project no. PRA_2022_6). Corporate social responsibility (CSR) communication has long been recognised as a key...
