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Journal Articles
Journal of Small Business and Enterprise Development (2015) 22 (4): 633–651.
Published: 16 November 2015
...Heini Maarit Taiminen; Heikki Karjaluoto Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data...
