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Keywords: Consumer behaviour
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Journal Articles
Consumer trust: privacy policies and third‐party seals
Available to Purchase
Journal of Small Business and Enterprise Development (2007) 14 (4): 654–669.
Published: 30 October 2007
... situations involving risk (Tan and Thoen, 2001). Electronic commerce Privacy Trust Consumer behaviour United States of America For a number of reasons, many experts predicted that the growing popularity of the internet would be accompanied by a similar growth in the number of small...
Journal Articles
Market entry using country‐of‐origin intelligence in an emerging market
Available to Purchase
Journal of Small Business and Enterprise Development (2007) 14 (1): 22–35.
Published: 27 February 2007
... economy. The objectives of the study were: © Emerald Group Publishing Limited 2007 Market entry Consumer behaviour Country of origin Emerging markets Pakistan Small to medium‐sized enterprises This paper investigates the country of origin (COO) effects among Pakistani...
