.... Originality/value The need for the translation of innovation theory to an industry which tends to see itself as a special case and has traditionally avoided the adoption of economic theory from other sectors. Organizational culture Innovation Contract workers Australia © Emerald Group...

... to test for non‐response bias (Armstrong and Overton, 1977). No significant differences were found between these respondent groups. © Emerald Group Publishing Limited 2004 Self‐employed workers Contract workers Direct selling Outsourcing Small enterprises United Kingdom...