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Keywords: Culinary-innovation
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Journal Articles
Journal of Small Business and Enterprise Development (2026) 33 (1): 232–282.
Published: 05 December 2025
... of, work experience, education levels, job positions and meal types. The respondents of the questionnaire were hotel cooks, waiters, and cashiers with 1–10 years of experience. Six major constructs were identified- “Marketing4.0”, “Brand-Management”, “Culinary-Innovation”, “User-Engagement”, “Promotional...
