Keywords: Customer loyalty
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Journal Articles
Journal Articles
Journal of Small Business and Enterprise Development (2003) 10 (1): 81–92.
Published: 01 March 2003
... proposed as an instrument to assess some of the possible determinants of customer loyalty. The model is based on agents’ ability to deliver on factors related to service quality. The measurement scale used in the study is based on the importance/performance paradigm. The results, somewhat surprisingly...

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