... Customer relations Customer service management Internet Small to medium‐sized enterprises Ireland Northern Ireland The relationship marketing paradigm calls for business organisations to see their customers and other stakeholders as partners, to form long‐term relationships with them...

... that the SME should initially only consider one of the four Ansoff outcomes, namely, the most conservative one, i.e. existing products into existing markets. © Emerald Group Publishing Limited 2006 Entrepreneurialism Companies Customer service management Sales income In this article...