Keywords: Customers
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Journal Articles
Journal of Small Business and Enterprise Development (2011) 18 (1): 157–169.
Published: 22 February 2011
...). Peek‐Asa et al. (2006) pointed out that in store environment both the customers and the employees are at risk of being victimized by criminal acts. The victimization of customers is a particular threat for retail and service businesses whose primary function is to serve customers. This study...
Journal Articles
Journal of Small Business and Enterprise Development (2010) 17 (2): 260–278.
Published: 18 May 2010
...Isaac K. Ngugi; Rhona E. Johnsen; Peter Erdélyi Purpose The purpose of this paper is to examine the relational capabilities developed by small and medium‐sized suppliers in relationships with larger customers and to explore the influences of these relational capabilities on value co‐creation...
Journal Articles
Journal of Small Business and Enterprise Development (2000) 7 (4): 315–324.
Published: 01 December 2000
... form. Following a careful analysis of the transcripts, it was found that three interlocking themes recurred in each of the cases. First, each of the firms had creatively configured their customer relationships in order to secure long‐term resourcing in both financial and knowledge terms. Secondly...

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